New Plan B Taxi Ads Urge Us All To Get Home Safely These Holidays

14 December 2015 | NSW Taxi Council

The NSW Taxi Industry and the NSW Government have today launched a new Christmas safety campaign to drive respect between taxi drivers and passengers and promote taxis as an attractive Plan B for getting home after a few festive drinks. 

“For the third year running, we’re proud to support the NSW Government’s Plan B campaign to reduce drink driving on our roads and get people home safely,” NSW Taxi Council CEO, Roy Wakelin-King said. 

“As of today, people around Greater Sydney will notice new ads on 60 taxi backs which say This holiday season let’s all get home safely and Is this taxi your Plan B?” 

Is this taxi your Plan B?

“Our drivers work tirelessly getting people from A to B and considering drinking and driving is just not an option, taxis provide a safe transport alternative, particularly around this time of year when party season is in full swing. 

“We want passengers to remember the critical and helpful role that taxi drivers play and to treat them with dignity and respect. They’re doing their job and their priority is to get you to your destination safely.

“It’s all about cooperation and understanding and we all need to do our bit so that we can get to our destinations safely and peacefully and enjoy the holiday season with our friends and family.” 

Executive Director Centre for Road Safety Bernard Carlon encouraged people to continue making good choices, in line with the Plan B campaign. 

“Drink driving is one of the big killers on our roads, which is why we need people to have a Plan B to get home safely,” Mr Carlon said. 

“If you’re celebrating this party season with a few drinks the safest thing to do is to leave the car at home. 

“If a taxi is your Plan B, continue making good choices and look after your driver. Don’t distract them and be considerate because they’re working hard to ensure we all get home safely.”  

The NSW Taxi Council thanks major sponsor ROVA Media and the Transport for NSW Centre for Road Safety for their generous support of this important initiative. 

Don’t risk becoming a statistic – support the “Grab a Cab!” campaign: and travel safely in reliable, government regulated vehicles.