The NSW Taxi Council has today announced its support of Transport for NSW’s #SeeYouSoon holiday road safety campaign that uses Twitter-linked digital billboards and the social media voices of everyday people to encourage loved ones to drive safe these summer holidays.
Using the hashtag #SeeYouSoon, messages from the public will be displayed across a network of digital billboards, on social media, online and in-stations across the state for drivers and commuters to see on their journey.
This year alone, 375 lives have been lost on the state’s roads, 40 more than the same mothers, fathers, friends and loved ones who never made it home for Christmas.
The #SeeYouSoon campaign will focus on something just as impactful as those numbers - the emotional connection between holiday travellers, their friends and families.
The innovative approach will remind people not to be complacent before setting off and to celebrate every safe journey this summer.
NSW Taxi Council CEO Roy Wakelin-King said safety is at the core of taxi services throughout NSW and highlighted the importance of road safety initiatives, particularly during the festive season.
“Everyone has a role to play in getting to our holiday destination and home again this summer,” Mr Wakelin-King said.
“The NSW Taxi Industry is an integral part of the safety plan for many holiday goers and we will be working hard right throughout the holiday season to help people have a safe and enjoyable time.
‘We are most people’s Plan B and we have asked our drivers to provide the best possible service to help everyone have a good break and get home safely,” Mr Wakelin-King said.
NSW Centre for Road Safety Executive Director Bernard Carlon said too many lives have been lost on NSW roads this year and reminded everyone that they should never underestimate their ability to change people’s behaviours.
“Whether it’s a gentle reminder as loved ones are headed out the door or a more personal message to a friend or family member on Twitter – these messages can be a powerful reminder to those on our roads and can even save someone’s life,” Mr Carlon said.
“That’s why we’re calling on everyone to tweet their #SeeYouSoon messages to be displayed for their loved ones as well as all drivers across NSW.
“Summer holidays should be a happy time, but the road toll during this busy period is a reminder of the importance of us all coming together to make every journey a safe one.”
The campaign was launched on 19 December by road safety ambassadors including; The Wiggles, Australian Cricketer Peter Nevill, Jarred Tyson of the Western Sydney Wanderers and players from the Sydney Swans and the Greater Western Sydney Giants.
The #SeeYouSoon campaign forms part of NSW Government’s commitment to bringing the road toll closer Towards Zero.
Those wishing to participate are being encouraged to tweet a message to their loved ones at home or before they get in the car using the hashtag #SeeYouSoon, as a promise and reminder to drive safely.
So, what's your message to friends and family on the road this holiday season?
Make every journey a safe one this summer.
For more information about the #SeeYouSoon campaign visit: www.towardszero.nsw.gov.au